Robert Smith, MBA

Executive Director

Bob has worked with the Colorado Business Group on Health since 2010 on market-based reform and promoting value-based purchasing in Colorado. He became Executive Director in May, 2017 with a commitment to employer-led healthcare reform across Colorado through direct contracting and supporting value-based purchasing and benefit designs. In January of 2020 he was elected as President of the newly formed “The Colorado Purchasing Alliance” – a healthcare purchasing cooperative authorized under Colorado statute 10.16.1001.

Prior to joining CBGH Bob spent 38 years as a hospital/health system executive, providing leadership on strategic planning, business development, and performance-based contracting. He facilitated various joint ventures, partnerships, and collaborative initiatives between providers and purchasers. He started and ran a hospital-owned health plan called “the most successful provider-owned plan in the country” by Modern Healthcare after his tenure as CEO and he has overseen development and management of over 20 risk-bearing physician organizations as VP of Development with McNerney Heintz.

Bob holds an MBA from Loyola University of Chicago, has co-authored two books on healthcare contracting strategies, and has published numerous healthcare articles. He taught managed care and risk-based contracting as a faculty member of the American College of Healthcare Executives for 15 years. He served as a member of the St. Vrain Valley School District Board of Education from 2007 to 2019 and was Board President from 2013-2018. He is a Trustee of the National Alliance of Healthcare Purchasing Alliances and a member of the Colorado All Payer Claims Database Advisory Committee.